Event Overview:

The Australian Electric Vehicle Association (AEVA) had a strong presence at the Whitehorse Spring Festival 2024. Despite Melbourne's notorious ‘four seasons in one day’ weather, the event attracted a substantial crowd.

Event Highlights:

The AEVA stall featured:

1. EV Display:

A diverse lineup of electric vehicles was on display. AEVA members showcased their personal EVs, offering festival-goers an up-close look at different makes and models. Despite intermittent rain, the interest remained high.

2. Information Discussions:

AEVA volunteers were on hand to answer questions about EV technology, charging infrastructure, and the benefits of switching to electric. The dynamic weather prompted impromptu sessions under the tent, where participants could escape the rain and engage in deeper discussions about the transition to electric mobility.

3. Educational Material:

AEVA showcased brochures, fact sheets, and guides on EV ownership, government incentives, and environmental benefits. There was a particular focus on promotion on the Vic branch Know Your EV (KYEV) Workshop on Sunday 24 November.

Challenges Faced:

The weather proved to be a challenge, with the festival experiencing:

· Wind: The gusts required securing tents and displays multiple times throughout the day. Volunteers ensured all materials were protected, and heavier items were placed strategically to prevent disruptions.

· Rain: Several periods of rain saw a dip in foot traffic. However, the shelter provided by the AEVA tent became a popular spot for visitors seeking a brief respite from the weather, giving volunteers a chance to engage with a captive audience.

· Sunshine: When the sun briefly made its appearance, foot traffic increased, and the festival atmosphere became more vibrant.

AEVA’s Impact at the Event:

1. High Public Interest: Despite the fluctuating weather, there was strong public interest in learning about electric vehicles. AEVA's presence was well-received, with many visitors expressing a desire to know more about EV technology and the environmental impact of their transport choices.

2. Engagement Opportunities: The weather variability created unique engagement opportunities. The crowd's movement between different weather conditions allowed for continuous interaction with a rotating group of festival-goers throughout the day.

3. Potential for Future Events: The turnout and level of engagement indicate a growing curiosity about EVs. Future events in similar community settings could help solidify AEVA's outreach and education goals.

Conclusion:

Overall, AEVA's participation in the Whitehorse Spring Festival 2024 was a success. The diverse weather conditions didn't dampen the spirits of festival-goers, and the event provided an excellent platform for AEVA to showcase the benefits of electric vehicles. The positive feedback from attendees suggests a growing interest in EVs, underscoring the importance of continued community engagement and education efforts.

Virginia Hunt